Most people want instant gratification when it comes to the Internet.  Let’s face it, that is what the Internet does best.  However when it comes to search engine optimization (SEO), you have to think long term.  Building a viable profitable business over the long haul is what you should be aiming for.  You cannot just throw stuff up on the wall and expect results.  My golden rule is what I do today, I will benefit from in three months.  This calms me and helps me to think that its more like an investiment than a task.  Investments should pay off and give you some return.