Typically the position of the webpage may be impacted by a number of points. Your website may be ranking nicely in a single region and then poorly in another. The reason behind this is because Google geotargets. Which means that the Google search results will change from place to place as well as city to city. The major search engines try to pinpoint the position of the user dependant on their own IP location and then provide listings which should be more highly relevant to the searcher according to where they are based. This mean the online marketer may be really pleased with their own rankings if they verify, but when these people verify from a different location they can indeed be disillusioned.